Institutional /


B2W portfolio comprises the following brands: Americanas.com, Submarino, Shoptime, SouBarato, and Submarino Finance, which offer a wide assortment of products and services divided into over 40 categories, through various distribution channels – the Internet, telesales, catalogs, TV and kiosks. B2W also outsources e-commerce services to leading companies in the B2B2C industry (business to business to consumer).






Since 1999, Americanas.com is the biggest and most comple online store in Latin America. The brand, elected by the customers as the number 1 in customer service, offer more than one million products, which can be purchased through the website, telesales or in the more than 900 kiosks installed inside brick and mortar Lojas Americanas stores, as well as products from other stores available through the Marketplace. Additionally, its delivery services, travel services, mobile app and B2B, among other services, contribute to a purchase experience that is unique and ever more complete.



Submarino offers the latest in technology, entertainment, culture and innovation to its customers, through the internet, telesales, mobile and catalogues. The broad assortment of products is divided into 30 categories, such as electronics, computers, telephony, games, books, fashion, DVDs and online services, among others. Submarino also has the exclusive coolstuff area, where the trendiest and most innovative products can be found, as well as the wearable tech area, where the most modern Internet-connected devices can found. Additionally, Submarino has been consolidating in other services, such as the Submarino Card and in B2B services. 



Shoptime is Brazil’s first home shopping (television sales) and operates through internet, telesales and catalogues. The brand is focused in integrate the diferent sales channels with objective to offer to the clients the best purchase experience. Shoptime assortment is main composed by products for home, with its four private label brands: ­Casa & Conforto, Fun Kitchen, La Cuisine and Life Zone.




O SouBarato is B2W Digital1s outlet, that offer a big variety of roducts of the best brands, with promotional prices, below the market avarage. The website sells new and repacked products, in perfect condition, with discounts from to 70%. SouBarato was launched in 2011 and presents a wide and varied assortment, with more than 20 categories, like smartphones and cellphones, IT items, TVs, eletronics, among others.


Submarino Finance

Submarino Finance offers the Submarino Mastercard Card, which makes a number of special advantages available on Submarino website like exclusive discounts and installment conditions, differentiated credit limit and a loyalty program, the Léguas Program. In 2014, we surpassed the number of 1.3 million cards issued and participation of 37% in sales of Submarino.